The disaster struck the Lakota reservation on January 21, 2010, but was quickly buried on the back pages of the news by the tragedy in Haiti. The Cheyenne River Sioux Reservation was already in critical shape before the snowstorm with a nearly 85% unemployment rate. 50,000 Native Americans were affected, with power lines down and the water system destroyed. So far, there has been little government help, although Be The Shift's Public Service video spawned over 13,000 letter to Congress.
The Twilight cast party at Industry launched Be The Shift's year-long campaign to encourage people to make a difference in their communities. The event was well atttended with most of the Wolf Pack drawing the crowds to the festivities. Other celebrities joined in the effort, making for a sensational night of fund raising. Santa Monica's peakePRgroup helped organize the fun.
photos by Allan Peach ©2010
Twilight Saga: Eclipse's Chaske Spencer, led the event
Alex Meraz, Eclipse's werewolf Paul
Actress Julia Jones, The Twilight Saga's Sue Clearwater
Stunning Twilight star Tinsel Korey (Emily) sports a Be The Shift T-Shirt
Rick Mora, who played Taylor Lautner's Great Grandfather in the first
Twilight movie, looks pretty youthful at the event.
Tyson Houseman stars as Team Jacob's Quil Ateara
Chaske and Tinsel Korey.
She seems to have lost the perpetual frown Sam gave her in the movie
Tinsel, Chaske and Julia Jones pose on the Red Carpet
Tinsel Korey made West Hollywood Tinsel Town
Veteran Native American Actor Saginaw Grant
Jay Tavare who appeared in 2003's Cold Mountain
Actor/Stuntman Cody Jones
Actress Q'orianka Kilcher joins the wolves in helping Be the Shift. Ms. Kilcher
is singer Jewel's first cousin, and Q'orianka also is an accomplished singer/songwriter, and
an activist for human rights
Actor Sonny Skyhawk
Actor Armand Assante from Fatal Instinct
Actress Alexandra Keller
The late David Carradine's daughter Calista Carradine, who is
both an actress and singer
Founder and CEO of Zappo's Shoes, Tony Hsieh autographs his new book, Delivering Happiness
Green Tea with Tamara's Tamara Henry
Actress Michelle Laurent (Michelle O'Neil)
PR Maven Christine Peake is shocked by a text message from a Werewolf
Brett Baxter Clark, who's role as a hot dog stole the show in Tom Hank's Bachelor Party
The radiant New Zealand DJ, Jenna Doodes kept the party dancing
Dawn Christie, Psychic to the stars
Choreographer for Step Up 3D, Joe Slaughter also plays the role
of Julien in the dance film
Mike Weber of the One Hope Foundation
peakPRgroup's CEO Christine Peake makes sure the event is a howling success
Learn more about Be The Shift
2 comments:
Great article and photos, Masha. I had read about the snowstorm on the reservation in South Dakota; I'd even sent a couple of donations to agencies there. Keep up the good work!
Linda Peach Warner
really great wrap-up, allen!!
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